Avertising Rates


Going into its tenth edition, the Cyclists’ Guide is an annual publication which details essential updated information on races held countrywide throughout the year. The guide includes date, time and contact details for each race on the running calendar as well as route descriptions and difficulty ratings. The guide is published in mid-November each year and retails for R200. Available at book stores and sports outlets including Sportsmans Warehouse, Cycle Lab, Exclusive Books and CNA. Also available online from:,

  • Readership: 80 000

  • Circulation: 15 000

  • Frequency: annually in November




The year’s planned road and mountain bike cycling events are a constantly moving target and we are contacted daily by race organisers informing us of fixture changes. To keep our readers up-to-date we have a website to complement our printed guides. The Cyclists’ Guide website is updated regularly with race changes, cancellations and new races.

  • Annual website hits: 2 500 000

  • Monthly hits: 100 000 - 200 000

  • Visits per month: 12 300 - 32 000

  • Users: +-20 000




A weekly Cyclists’ Guide newsletter is emailed to subscribers and includes information on upcoming races, previous races and interesting news about the cycling community. To receive our newsletter athletes are invited to subscribe on the website

  • Weekly e-mail sent to 9 000

  • Growth rate of about 500-600 per week

  • 68% come from South Africa

  • USA is the biggest audience outside of South Africa

Material Specs


Banners for website and newsletter

  • Resolution: 96 pixels per inch

  • Width: 900 pixels

  • Height: 100 pixels


Logo for website and newsletter

  • Resolution: 96 pixels per inch

  • Max Width: 142 pixels

  • Max Height: 142 pixels


Cyclists’ Guide

  • Trim size: 210mm x 148mm

  • Bleed size: 215mm x 153mm

  • All artwork must be supplied in CMYK. The preferred format is a high resolution print-ready PDF


Booking deadline: 20 September 2017

Material deadline: 2 October 2017


Contact Sharon for additional information





Electronic Media Advertising Bundle 1  -  R21 800 excl VAT

Includes product review on website, patch on newsletter (with at least 12 mailings during the year) and a full-page advertisement in the book.

Upgrades to DPS or outside back cover by negotiation


Electronic Media Advertising Bundle 2  - R23 700 excl VAT

Includes a six-month product review on website, patch on favoured
place in newsletter (with at least 8 mailings during the year) and
an advertisement in Race Dates. Upgrades to DPS or outside back
cover by negotiation.


Electronic Media Advertising Bundle 3 - R6 500 excl VAT

Banner on website and product review (limited to five
advertisers at a time).

Contact Information



Tom Cottrell

011 646 9760

082 576 9791


Guide Book Publications

PO Box 1236





Sharon Hempel

011 768 3834

082 898 4291